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Know where to look
The point of a poll is to show a frozen-in-time snapshot of public opinion. They're instructive as an assessment of where we are at, and a clue as to how to proceed.
I have yet to see a complete poll results (the more granularized results are behind a for-pay firewall). The most complete results are for adults under 30. The results there are, in fact, encouraging: the population in that age group is evenly divided among those who favor socialism, those that favor capitalism and those that are undecided.
What such a poll tells you explicitly is that the population least exposed to the Cold War and Reagan is wavering in at least the most reflexive McCarthyist thinking. That is indeed a promising sign.
Dealing with a more nuanced fashion: the even division gives a clue for that generation, which is that there is at the very least a big pool of the population that are out there and at the moment something of a blank slate. They have not been won to capitalism or to us.
As such, I would say that the consolidation of the "socialist" segment of the population into something that shoots itself in the foot a lot less is a first step, but it is a part of a process of engaging with those who are not yet socialists.
Moving on to further segments of the population, reading between the lines, it's clear that while the older you get the more concerned one is about two things: the preservation of one's wealth in the markets (i.e., in one's 401(k) or pension) and the overall stability of the system (i.e., the basic security that tomorrow will be like today).
Thus far, I think the U.S. left has done precious little to allay the fear that socialism = equal impoverishment and wasteful bureaucracy. "Socialism" is being defined all too much by the government's share of the economy over basic class relationships, and further is being defined by private income taxes rather than social wealth.